Organization

You need a change platform to stay ahead

Because when McKinsey, or one of its partners, claims what you’re convinced of, it looks smarter

Build a change platform, not a change program | McKinsey & Company.     You need a change platform to stay ahead Build a change platform, not a change program It’s not you, it’s your company. Management Innovation eXchange founders Gary Hamel and Michele Zanini believe that continuous improvement requires the creation of change platforms, rather than change programs ordained… Read more →

Because “Sales” know the clients and “Marketing” understand them

Put the “and” Back in “Sales and Marketing” – Jenny Cermak, Maryanne Hancock, Homayoun Hatami, and Roland John – Harvard Business Review. Nowhere else in the executive suite of a typical corporation are two functions as closely intertwined as sales and marketing. Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided… Read more →